Effective Use of Corporate Events and Public Relations: Both Online and Offline

Proper public relations and corporate events are more often about making an emotional appeal to your customers rather than addressing product features and benefits.

In many situations, audiences are unable to imagine the advantage of product features and benefits. For example, if your company wants to promote a 2.0 bluetooth headset supports A2DP, salesmen may mention the product features to your customers. However, they may be unable to understand the terminology or visualize the benefits salesmen mentioned. On the contrary, if you organize an art show and use the art show to demonstrate the product features and benefits. Customers can “see” the benefits as well as enjoy an art show. Indeed, memory about your product and the benefits can be more long term.

Whatever you are promoting, you need to explain to your audiences on an emotional level how it benefits them or others they care about. Every good product, every good service is, at its heart, a means by which to help people live, work, or play better.

It is also true for brand building.

Experiential Marketing uses brand relevant experiences to appeal to both the rational and emotional buying triggers of the intended audience. Sometimes, it is also termed as customer experience marketing because the idea is to communicate the essence of the Brand through a personalized experience.

Experiential marketing deals with customer experiences and is quite different from traditional forms of marketing, which focus on functional features and benefits of products. Consumers’ decisions are much more influenced by emotionally generated feelings than by their rationally derived thought.

According to Luminous, the idea of experiential marketing reflects a right brain bias because it is about fulfilling consumers’ aspirations to experience comfortable and pleasure feelings and helps consumers’ to feel the benefits through interactive experiences, and creates an emotional desire to purchase.

Let me give you an example of experiential marketing:

Cathay Pacific organizes an 60th Anniversary Gala Celebration. Instead of inviting 3000 VIPs to attend a dull celebration ceremony, they invite the VIPs to attend a theatre show with more than 100 performers and 300 crew and staff. The events enable VIPs to further understand their company and let them understand how much they care of their VIPs by inviting them to attend such a grand celebration without the need to hard sell any messages.

If you are not a big company, does it mean that you cannot make use of the concept? No!! You may use your website to host online events, too. For example, online competition games, live online video show, and etc. It really depends on your creativity and whether your event can deliver the proper messages to participants.

Related posts:

1. Who’s Who in the Texas Electricity Market The following subjects will be addressed and clarified to help all Texans better understand the nature of the Texas electricity market: * The Public Utility Commission of Texas and it’s role in protecting your electricity rights, in addition to specific responsibilities and regulations therein. * The role of the Retail Electric Provider (REP). * Transmission and distribution of [...]...
2. “traxeye” Global Eco Product .luminescent Safety Marker Stud Eco friendly and Safety Aspects of TraxEyes. As we are now all an Eco friendly Community, Help Us to Help You, in removing your carbon footprint by purchasing TraxEyes and become a contributor to future generations. Our Today is Tomorrow’s future. Through the purchase of TraxEyes, Global, Central and Local Governments, manufacturers, Industry and commercial/none commercial businesses will [...]...
3. Tritium Self Luminous Technology in Military Watches One of the main issues with watches is night time visibility. Luminous paint requires a charge from a lightsource such as the sun and then only lasts for 20 minutes or so before starting to dim. An alternative is battery powered backlighting, however this causes a massive drain on the battery of the watch. A [...]...
4. The Psychedelic Emotional Drive To Success The stream waves of emotions drive us to inspiration and elevation. Reason? Effective life mastery comes from a deeper awareness of the stream waves of consciousness that lies within us. This knowledge can only be activated, and acted upon when one makes the time for learning and comprehending the neuro-dynamics of emotions. <b>Bankrupt Vocabulary</b> People with ‘bankrupt [...]...
5. Luminous Brites Vs in Office Who Is Luminous Brites? A company that offers a high quality in home teeth whitening solution for less than the leading name brand competitors. Teeth whitening is expensive and many want results, so to prove themselves they are currently offering a free 14 day trial of there product. In Home Vs In Office So your probably debating, should [...]...
6. Planted Office Displays for Different Environmental Conditions When considering which office plant displays you want to use throughout your business it is important to think about the environmental conditions within the chosen areas. Office plants will only do well if they are kept in conditions that are suitable in both light and temperature, therefore getting it right, or indeed wrong can dramatically [...]...
7. Lumineers on the News in Phoenix with Dr. Bayne Phoenix Television segment on Good Morning Arizona, Your Life AZ, in Phoenix and Scottsdale, Cosmetic Dentist Dr. Matthew Bayne, DDS explaining the procedure and benefits of Smile Makeovers with Lumineers brand dental veneers. Also includes demonstration of Lumineers dental veneers impression process. ...
8. Tips and Tricks for a Radiant, Dewy Complexion Have you pored (no pun intended, really) over the magazines and online gossip rags, looking at the pictures of beautiful actresses, wishing you could have skin that seems to emanate a glow from within, and reflects the light just right so that it almost looks as though she has an aura about her? Well, there are [...]...